According to research from the Professional division at Miele, 78% of British manufacturers believe that quality is the key to delivering business growth. According to Sam Bailey, Sales & Marketing Director of the Professional Division at Miele in GB: “Quality shouldn’t be underestimated as a tool for business growth. UK manufacturers recognise the importance in delivering product quality but need to ensure that they’re addressing it at every stage of the business – from raw materials, finance, sales and marketing through to post-sales customer service if they’re to take advantage of the growth opportunities quality provides.

“As part of our research into quality, we investigated manufacturers’ priorities for investment and found that they were more likely to put resources into developing quality in innovation than in customer service, yet it’s here that often companies are able to build key differentiation in terms of being a quality organisation.”